Based on what I've read it says that for some companies they entail on having this key process such as service companies, process innovations enable them to introduce "front office" customer service improvements and add new services. The essence of the enterprises-wide business process management innovation is that, "based of the mathematics, we now understand data, procedure, workflow and distributed communication not as apples, oranges, and cherries, but a one new business "information type" the business process.

     The recognition of this new fundamental building block is profound, for each element in a complete business process can now be expressed in a form where every facet and feature can be understood in the context of its use, its purpose and its role in decision making.